The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

446. The Taste of Success: How Flavor Impacts Buying Behavior

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

The Interplay of Taste, Smell, and Business Insights

This chapter explores the intricate relationship between taste and smell, emphasizing their role in shaping our experiences. It also discusses the use of metaphors in expressing preferences and encourages listeners to creatively incorporate sensory experiences into their businesses.

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