Sam Altman called ads a "last resort" in late 2024. That day has arrived.
OpenAI just announced ChatGPT is running ads—personalised ones based on your conversations. The company spent $8 billion in 2025 alone with zero profit, and an essay predicted they'll burn through cash by 2027.
Meanwhile, Google's Gemini is betting on staying ad-free, preserving user trust while ChatGPT strains it.
We break down the enshittification playbook, why OpenAI's "code red" memo signals desperation, and whether ads can actually save a company hemorrhaging billions.
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