There are four types of guarantees that you can get. The first type is an unconditional guarantee. You asked for money back at source. Now, you can also attach a different term to that. And the other side is pay me and we'll see what happens. There is a space between these two extremes that you can pick. It's just that most people are here.
(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)
There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Vince Del Monte’s YouTube Channel!
Timestamps:
(0:47) - Cohort method, high-ticket coaching, and rolling urgency strategies.
(10:31) - Scarcity urgency for resigns: maximize renewals and upgrades.
(14:14) - Techniques for ascending to the next level, including downselling the upsell.
(17:01) - Avoiding low-quality leads while offering guarantees in your business.
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