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Fund of funds: origins, evolution and deep dive with Michael Kim | E1890

This Week in Startups

CHAPTER

Navigating B2B Marketing and the Evolution of Micro VCs

This chapter explores the obstacles faced in B2B marketing, including lengthy buying cycles and access to key decision-makers. It also discusses the rise of LinkedIn ads as a crucial tool for targeting senior executives and the growth of micro VCs in early-stage funding.

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