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Rapid Response: Airbnb reimagined (Part 1), w/CEO Brian Chesky

Masters of Scale

Exploring Airbnb's Magical Icon Initiatives and Company Reinvention

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Explore Airbnb's innovative reinvention through 'icons,' shifting from high-end experiences to mass appeal while hinting at a major launch in the near future. The chapter also foreshadows upcoming topics such as an anti-hotel ad campaign and Brian Chesky's personal passion for bodybuilding.

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