High Lights - Is That Really Your Opportunity?

You should be selective about putting up the right kinds of high lights so that someone who comes to your profile, will watch them and then decide to follow you. So there's diferent things you can do here. And the first one, as i think it's most powerful, is to do with your direct messages. I'm on the receiving end of a lot of those messages, and there's a few rules that i always follow when it comes to direct messaging your audience.