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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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Is Your Formula a Trade Secret?

It's almost like the really good filmmakers know everything you know. They somehow figured it out through trial and error. So we're feeding in heart rate, but we don't care about heart rate. We care about these very subtle acceleration deceleration changes from the dopamine oxytocin. These are competing with each other. It's this sympathetic parasympathetic balancing act that we can catch. But there's a trade secret in there because we have a commercial company that sells subscriptions or anyone can measure what their brain loves.

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