In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now.
TIME-STAMPED SHOW NOTES:
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[00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
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[00:05] A new concept where the pyramid is flipped upside-down.
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[00:40] The trouble with the creator economy.
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[01:50] A good example of making everything not reliant on the brand/creator.
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[02:28] We talk about ‘The Lindy Effect.’
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[03:00] Reversing your company to a right-side-up pyramid.
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[04:00] How to prevent your business from becoming/being reliant on one person.
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[04:40] A quick look at what Logan Paul is doing.
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[05:11] ‘Key Man Risk’ and what it means in business.
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[05:24] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
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LVMH with Bernard Arnault.
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Logan Paul and Prime.
- Register for the Leveling Up Founders Event here!
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