Turning Points in Mobile Gaming

This chapter explores the pivotal moments at TinyCo, where the realization of a financial crisis prompted a strategic pivot towards licensing popular brands. It chronicles the intense journey of securing a deal for the Family Guy mobile game, alongside the challenges of managing dwindling morale and financial turmoil. Ultimately, the chapter reflects on the emotional highs and lows of entrepreneurship, culminating in a surprising turnaround during the game's launch.