You may not know which ads meet the definition of greenwashing—but you know the type of ads in that discussion. Big corporations assuring you of how much they do for the environment, how sustainable their practices are and how much they've already done to make sure you can enjoy their products guilt-free.
As the climate crisis worsens, convincing your customers your business is part of the solution, not the problem, can translate to a lot of revenue. The question is, how legitimate are those claims, and what happens when someone reports you for not meeting your own lofty standards?
GUEST: Carl Meyer, climate investigations reporter, The Narwhal
We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:
Through email at hello@thebigstorypodcast.ca
Or @thebigstoryfpn on Twitter
