2min chapter

How I Built This with Guy Raz cover image

Dyson: James Dyson (2018)

How I Built This with Guy Raz

CHAPTER

How Do You Extend Your Product Range?

I was explaining how a vacuane cleaner works, why it loses suction and why mine doesn't. It was i very, very simple approach. We shot it in my house, and it was a very successful advertisement. And er, we started selling very fast. Was good. Am. Eventually you began to sort of expand out to a whole range of products. I mean, air filters, a bladeless fans dryers. Anybody who's gone to a sports arena or a movie theatre in the us has used a diceon hand drier that you just put your hands in and out of. A good aisha.

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