Grief and Consumerism in the Digital Age

This chapter explores the intersection of grief, consumerism, and social media, revealing how brands exploit collective mourning for marketing gain. Through discussions of inappropriate corporate responses to tragedies and the rise of 'funeral selfies,' it critiques the impact of commercialization on personal loss while highlighting the importance of communal support. Ultimately, the chapter reflects on the complexities of coping with grief in a digital landscape, emphasizing the need for authentic connection amidst shared suffering.