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From Corporate Banking to Bedding Brand & Dragons Den - James Higgins | The Midnight Pod Episode 72

Matt Kelly | The Midnight Pod

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Ropony: A D2C Startup

I was looking at companies specifically in the US that had had a ridiculously fast pace of growth for very niche products. I scoped them out to think how feasible, how feasible is that as a business? And what's the risk involved in testing it? To land goods. So we had warehouse capabilities in the UK to land goods and get them out to customers with their bones website, minimal advertising. This is pre iOS 14, so we did all of our testing and original business modeling,. which is obviously totally superseded now, around pre iOS 14 testing. But identified that there was a need for it. It was never an intention of this being like a quick like smashing grab in and out

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