Investing in Sports: The Next Trillion Dollar Market?
Goldman Sachs Exchanges
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Transforming Sports Investment Landscape
This chapter explores the evolving intersection of sports and finance, focusing on the influx of private equity investment in professional sports, particularly in North America. It discusses the implications of this shift on team management and athlete compensation, while highlighting the significant growth potential in women's sports and the overall fan experience. The chapter emphasizes the appeal of sports franchises as investment opportunities in a rapidly changing market, driven by technological advancements and rising media rights revenues.
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