#24 What will the role of GA be in the future?
The Measure Pod
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Google Analytics - The Walled Garden
The way i see this is a way for google analytic to just be one of many tools now, rather than the predominant tool collecting raw data from your digto assets yor websites gorams. So it's not going to be a place to collect all raw data any more. It's actualy going to be ok. You have your modelled summary, daily aggregate data, just like you do from any other marketing channel for that matter. The proportion of detailed event level data youl have access to might change over time depending on a hundred things to local laws and policies and technology changes. All these things can have an impact there. But this actually ties in nicely with that whole idea of
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