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838: Cutbacks, Consolidation & Energy Chaos: Will Solar and Batteries Survive 2025? With Barry Cinnamon

SunCast

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Navigating Challenges in the Solar Industry: Budget Cuts and Industry Fragmentation

This chapter explores the current challenges faced by marketing professionals in the solar industry as of 2025, including budget cuts and fragmentation among organizations. It emphasizes the importance of a unified voice to foster solar adoption and discusses its representation in societal narratives and media.

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