DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud
"World of DaaS"
Navigating the Evolving Ad Tech Landscape
This chapter examines the debate over whitelisting publishers in the ad tech industry and the significance of both niche and major players. It discusses the impact of retail media networks on consumer behavior and the implications of evolving advertising metrics amidst the decline of cookies. The conversation highlights how major tech companies shape data practices, stressing the importance of data-driven strategies for effective advertising.
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