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Start with Direction, Not Ideas with Steve Hoffman

Startup Canada Podcast

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How to Start With a Direction Instead of an Idea

By starting with a direction, not an idea, you yourself don't get locked in. What's in your head or on paper often doesn't translate into the real world at all. And then if people start to say, no, we're not really interested, they filter those out. Theyre like, you have to be interestedwell, find somebody who is interested. I don't want to hear you're not interested because they're all invested in this before they've even proven there's a market there.

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