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#1105 Ranjay Gulati On The Secret To Building Multi-Billion Dollar Companies

The Pomp Podcast

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Is Purpose Driven Performance Correlation With ESG?

It's really hard to measure company purpose. How do you measure their purpose orientation? So people have tried survey research, they use annual reports and try to create counts out of that. There's a hunt on the on right now to kind of index company purpose and then try to see if it correlates in some way to financial returns. And I'm part of that hunt.

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