In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
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Timestamps:
00:00 Intro
02:56 Who is Kasey Fleisher Hickey?
03:17 Kasey’s background.
04:13 What is Attentive?
04:58 Black Friday and Cyber Monday marketing campaigns.
06:14 Experience leading content at Attentive for 4 years.
08:08 Content as a program vs. content as a service.
11:03 Content team structure at Attentive.
12:10 Setting boundaries between other teams.
17:40 Content prioritization and being disciplined.
20:03 How brand and content overlap.
21:49 Brand team at Attentive.
23:23 Brand as a differentiator.
25:20 Building a consistent experience for customers.
27:45 Doing more with less.
29:56 Learn more about Kasey and Attentive and get in touch.
30:34 Outro
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Useful Links:
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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