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FT Edit presents: Disney struggles to revive the magic

Life and Art from FT Weekend

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Disney's Overuse of Movie Franchises

There is a sense that key brands, particularly Marvel, but also Star Wars and Pixar were pushed too hard to feed the company's streaming service Disney Plus. The question is, how much of this is overused? Greenfield said, is it trying to force everything on to Disney Plus with a series? Do they go too far with Marvel and Lucasfilm? Deluding the power of the movie franchises by introducing all these streaming shows?

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