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Maximizing Retention: Tactics for Reducing Subscription Churn

The Unofficial Shopify Podcast

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The Effects of Default Choice

White Teslas are the default choice in the color picker when you order one that's why they're all white. Tesla is prioritizing the most popular option first if they're thinking about their website. Subscriptions can be really powerful to extend customer lifetime value again getting people to reorder more often and use our product more often, he says.

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