Unpacking Yeezy: Branding and Controversy

This chapter explores the intricate relationship between Adidas and Kanye West's Yeezy brand, focusing on intellectual property rights and future branding strategies. The discussion delves into the challenges of rebranding after Kanye and the cultural significance of artists in sneaker endorsements. Additionally, the chapter touches on broader themes of freedom of speech, celebrity accountability, and financial systems in relation to public figures.

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