Balancing Creativity and Methodology in Marketing

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry.

Chapters 📌 

[00:00:00] Intro

[00:01:23] The death of UGC.

[00:06:01] App experts community at App Promotion Summit.

[00:10:31] Marketing in martial arts and music.

[00:16:33] Attribution challenges for app clients.

[00:18:32] App campaign budget challenges.

[00:22:19] Mobile App Advertising Strategies.

[00:26:00] Unrealistic expectations from investors.

[00:30:01] Payback period and business models.

[00:35:28] Attribution challenges in mobile apps.

[00:38:26] The importance of looking at the macro results.

[00:41:22] Customer research for funnel optimization.

[00:43:59] Paywall optimization strategies.

[00:48:59] AI integration in feedback process.

[00:50:28] UGC and Creative Mix.

[00:56:30] Move fast and break shit.

[01:00:08] Influencer marketing challenges.

[01:01:45] Influencers impact on consumer behavior.

🖇 Follow links 🖇

👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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See you next week!