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2min chapter
Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era
BUILD with Blake Bartlett
Introduction
This season on the build podcast, we're talking about product light growth. Each week i sit down with operators to hear first hand how they've put their product at the centre of user acquisition, conversion and expansion. Elena verna is the s v p of product and growth at malerbites. And prior to that, she was s vp of growth at survey monkey for eight years. She wrote the book on growth, and to day she shares that wisdom with us.
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