Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era
BUILD with Blake Bartlett
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Introduction
This season on the build podcast, we're talking about product light growth. Each week i sit down with operators to hear first hand how they've put their product at the centre of user acquisition, conversion and expansion. Elena verna is the s v p of product and growth at malerbites. And prior to that, she was s vp of growth at survey monkey for eight years. She wrote the book on growth, and to day she shares that wisdom with us.
Transcript
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