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Nike
Acquired
Nike: The Most Important Marketing Tool
Phil Knight has the final word on this. In an interview, maybe eight, 10 years ago, he said when directly asked the question, are you a product company or marketing company? We're a marketing company and the product is our most important marketing tool. Ironically, it's actually caught on with Gen Z. And so there's this weird thing now where like people are wearing monarchs ironically. But at the end of the day, they succeed because they have built the best brand in the world,. The most amazing distribution in the world and the most tear jerking marketing that anyone ever watches.
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