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Austin Kleon

The Duct Tape Marketing Podcast

00:00

The Magic of Creativity

I was very taken by this book because it has such business application. I think creativity is just taking the things in front of you and putting something new out of them. It can be everything from an innovative business plan to a new recipe that your mom cooked up. Most people don't have any idea what Creativity is until they start doing it and experiencing it then it evolves. Let all those passions stay in your life, give them each some time and then you let them kind of bump up against each other as if there's a career for every one of them.

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