How to Write a Book in a Digital Age?

I think it's so personal that what you're making can only be made by you. And one of my favorite scenes in genius, the Kanye doc is when Pharrell listens to Through the Wire. I remember Prashanth told me after we were like in edit to like two or three o'clock in the morning and he was like, man, if you wanted to like live your life determining what the audience wanted, you and I should have just been executives where we're just creative VCs. We're on the other side of it because we have something to say. Try to keep that, keep that channel open and pure.