Invest Like the Best with Patrick O'Shaughnessy cover image

Jon Stein – The State of Automated Investing - [Invest Like the Best, EP.09]

Invest Like the Best with Patrick O'Shaughnessy

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Custom Acquisition for Millennials

i wrote a book called millennial money, and what i found was people love the message, nod their head and then do nothing. It's hard to get younger people to act with such a distant goal in mind. Many of us just want to to put our heads in the sand, or, you know, to do something anything other than actually attend to our finances. To make it accessible to people and to get people over the hump and actually get started, i knew that we had to make it as easy as possible.

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