A lot of people were copying these companies blindly because they raised a bunch of money. The modern thing is the cargo cult, the modern unicorn that has very little revenue. And I think once you think through it through users eyes, you can tell which things are essential. Do people care about the Google logo or do they care that they get search results? They're good. Hey, how about that? Right? Do they care about the Facebook? I don't know. OrDo they care that their friends are on there? And they get updates quickly?"

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