13min chapter

Hello Merge Tag: Where Social Media and Politics Intersect cover image

A Deep Dive Into Campaign Websites with Candy Phelps

Hello Merge Tag: Where Social Media and Politics Intersect

CHAPTER

Optimizing Campaign Websites for Search Engine Visibility

Exploring the strategies and importance of SEO for political campaigns and candidate websites, focusing on the strategic use of the candidate's full name and key terms for improved search rankings. The chapter discusses the benefits of incorporating SEO tactics like keyword placement in URLs, headlines, and content to enhance visibility and combat negative search results. Practical advice is shared on optimizing campaign websites for better search engine rankings while considering accessibility challenges and the impact of domain choices.

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