How to break the outrage cycle and create positive connections with consumers in a fragmented market, a podcast presented by Ruder Finn
The PR Week
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Engaging in a Conversation
CNN's John Defterios and his team conducted a survey of business leaders in Davos. They found that companies were less likely to make big statements on polarizing issues. But, they said, brands can still engage without necessarily having to be one side or the other. The study also highlighted the importance of "cultural intelligence" for businesses.
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