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S40E29 - Optimizing Organic Revenue with a Distinctive Blend of Creativity and Logic, with Eli Schwartz

Human Capital Leadership

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How to Demystify and Navigate SEO

I love this connection between humans and customers instead of just a raw focus on marketing and revenue. I don't think everyone should do SEO. There is no reason to just check the box and do SEO just because it exists. No one ever says, well, you need to have a Super Bowl ad because you are a company that would never fly with anyone. If it makes sense though, then absolutely you lean into it and you leverage it.

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