Unpacking the NFL's marketing strategy
StreamTime Sports
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The NFL Draft: A Marketing Marvel
This chapter explores the transformation of the NFL draft into a major event that captivates fans, highlighting the league's strategic marketing methods that enhance fan engagement year-round. The discussion also examines the competitive landscape of the NFL, illustrating how individual players can change team fortunes and drive emotional connections with fans. Additionally, it emphasizes the need for leagues outside the U.S. to adopt proactive community engagement strategies, drawing comparisons with the Premier League's media approach and its potential for improvement.
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