Ecommerce Playbook: Numbers, Struggles & Growth cover image

Revisiting: How to Build a Map to Profitable Growth

Ecommerce Playbook: Numbers, Struggles & Growth

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Understanding the Relationship Between Spending and Efficiency in Business Growth Forecasting

This chapter emphasizes the importance of balancing spending and customer acquisition costs to ensure efficient growth rates in e-commerce. It stresses the need for a data-driven approach and accurate assumptions to effectively manage spending and efficiency for sustainable business growth.

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