How the BJP Wins in 2014

Prasan works at the Hindustan Times and I caught up with him a few weeks ago at the Bangalore Literature Festival. Prasan, welcome to the scene and the Unseen. Amit Bhagavat: Your book How the BJP Wins was a great eye opener for me because I had to some much simpler notions of why the BJP did what they did. The one dominant strand in the BJP strategy was projection of Prime Minister Narendra Modi's image. And image is quite central to it.