S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott
JUST Branding
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How to Certify a Bottle of Milk
It's always easier to work in things that are one off and things that are bespoke and quite high. In terms of price and then we can work on economies of scale and work down to kind of the everyday items. So what what if you buy the NFT and you don't receive the physical good in a real world scenario, you have dispute resolution mechanisms. The thing here is less about provenance and is more about liquidity. Instead of having to move my gold between Milan and Hong Kong I can just buy and sell it as an NFT so I can open and access new markets. And for each asset class depending on what type of object you're buying and selling and the benefits
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