#305 Why Middle of Funnel is Key For B2B Marketing - Ellen Schwartze
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Introduction
The middle of the funnel is important for your B2B marketing and how it can really impact revenue. Ellen Schwartz, a senior director at Notch joins Sam Dunning to talk about this topic. She explains why people often think there's just one straight line right across where they follow exactly the steps you've laid out for them. But that's not what happens most of the time.
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