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Season 4, Episode 1: ESPN
Acquired
Cable and the Internet - What's Crazy?
ESPN was the first really huge niche community that got built. I think most of the huge portion of the cable penetration at that point was in the middle of the country and on the West Coast. So it's interesting, like the internet as infinite shelf space or as sort of infinite pages in your newspaper,. Like cable was the first time we always make fun of it. But going from three to 50 was kind of, you know, there were still some pretty big niches available for you to own.
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