Branding - What's the One Thing You've Learned Over Your Career?

Rath: I'm working on a new digital music platform for a large public entertainment company that's going to a remain nameless because of my contract. Rath is also working with e technologists who had built numerous platforms in virtual worlds, and were trying to figure out a way to conduct a new type of research on line. Rath says he has always wanted to create his own brand.