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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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Neuroeconomics Measures Brain Activity While People Make Decisions

Michael Wolraich: Neuroeconomics measures brain activity, while people make decisions. He says it's a way to understand human beings and human nature. "The label someone is stupid, irrational, because they can't make decisions" means that we're not really doing good science, he says.

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