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304 - HIRO Pipeline Greatest Hits

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Is Your Sales Team Capturing Demand?

Every piece of technology and every tact that gets implemented, because of how you measure marketing, is only focused on capturing demand. It's the biggest predictor, and it's going to have the most correlation to sales velocity metrics. And so imi want to talk through we look at opportune source, which is the main source that companies would use to define where a lead entered the pipe line or an account entered pipe line. If there'sa, there's a follow up, then i'd be happy to answer that. But that's like the that's what every sophoware company is doing right now.

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