The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

317: Scott O'Neil, How to thrive where you're at (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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You Know, It's a Grandma Test

O'Neill: There's an interesting theory in media technology and business is that the closer a frame is to a person, the more you develop a connection with them. He says his mother-in-law acts as if she knows NBA players even though she has never met them. O'Neill was one of Hopes TV's co-founders but soon found himself on the verge of bankruptcy after failing to raise $15 million for the company. "I didn't understand credit at the time," he said.

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