A lot of people who are in a place they enjoy, ah, they enjoy the idea. There's three things that you got to do to be an effective influencer. You got to educate, you got to entertain, or you got to impact. If you do things outside of that that are self serving foru ego purposes, they're going to delute your brand. The number one bull shit line on the internet is, people keep asking me, but nobody's asking you. Ship mebucker. And thav always rapsaha, we've seen them fall into.