10min chapter

WTF is with Nikhil Kamath cover image

Ep #9 | WTF is Venture Capital? Ft. Nikhil, Nithin, Rajan A., Prashanth P. & Karthik R.

WTF is with Nikhil Kamath

CHAPTER

The Size and Significance of the Consumer Market in India

This chapter explores the vast consumer market in India, highlighting the country's cities with populations over a million and the contribution of consumption to India's GDP. The chapter discusses the trends in online and offline sales, the shift from online to offline distribution for consumer product brands, and the importance of combining digital and physical channels for business growth.

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