How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Use Surveys to Build Bottom of the Funnel Content
The number one strategy that works is really going back to the basics and ensuring that your content is readable by search engines. Google will always say that they read JavaScript and they do read JavaScript. They don't really rank JavaScript so well. And it's not just like targeting rankings as a success metric, it's really organic conversions. So they'll see organic conversions increase because they now have more keywords and more of their pages are visible to search engine users.
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