Jonathan Rauch on the Volt, Risk, and Corporate Culture
EconTalk
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The History of GM's Saturn Project
The Saturn was an attempt to change the corporate culture at GM through innovation and it failed. It didn't fail as a car, it's still out there and you can still buy them but it did not affect GM I think the way that it was supposed to or was intended to. What we are seeing now is General Motors getting its act back on feet after years of trying Hail Mary technology passes. You're going to have to show patience with this kind of technological feat if you're going to create a whole market for it.
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