How to Craft Offers That Sell by Solving Client Problems with Eugene Song
The DigitalMarketer Podcast
Introduction
Discussion on the potential for profitability in digital businesses and introduction of Eugene Song as a guest. Focus on offer crafting and conversion strategies.
What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song.
Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems than just trying to scale.
Along with tips on lead conversion optimization, Eugene and Mark also discuss ideas for new offers around sales funnel building and using AI for lead handling. They also dream of an imminent AI future where you can train your digital personal assistant to navigate your desktop and do more grunt work.
Learn about 'speed to contact' and turning 'the offer' into a product service development process for your business in an episode of DigitalMarketer that reminds us that sales funnels are the lifeblood of your business.
Eugene Song oversees marketing campaigns in multiple channels in the financial industry, with his specialty being Search Engine Optimization.
Key Takeaways:
03:05 What Eugene got out of Alex Hormozi's '100 Million Dollar Offer'
07:30 Learning how to put your own skill sets together creatively for your offer
08:40 Understanding 'Speed to Contact'
12:46 Turning 'the offer' into a product service development process
15:00 Sales funnels as the lifeblood of your business
20:50 Making the entrepreneurial mistake of thinking about 'scale' first
24:36 If you learn enough, you'll be able to adjust to anything
26:50 What are the 3 big projects you can accomplish every quarter?
28:47 Mark's initial thoughts on trying ChatGPT when it first came out
33:44 Having a personal digital assistant that can control your desktop
Connect with Eugene Song:
Website - Alien Leads - https://alienleads.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
The AI-powered Podcast Player
