Cross Promotions, Collaborations - The Shortcut to All That Attention

The first step is to figure out where they already are, whether that's communities, Facebook groups and all that kind of stuff. You have to remember that you're responding to one person, but all the other people in the group are seeing it. So that's my first thing. Go where the people are that applies to podcasts as well,. I'm sure there's a million things out there where these people already are. And it takes a little time on your partner, a little effort, but it's basically free, right?