How to Overcome Your Pains and Frustrations

You can identify the pain points and frustrations of your audience. Then you start to diale in on, like, what your offer is for that audience. First, you think about who do you want to serve, and then you think about the offer. So each step along the way, you're creating offers based on where people are, what they want to be done,. Their pains and their gains, right? Each one of those is a different offer based on a different pain, a different job, a different gain, whatever. And you start building a business around them.